Creating a consistent image that still builds up the same brand identity isn't always easy. Jon contacted me to help with the branding of his groups - this is how I helped him find a consistent look.
Using different fonts, complimentary colours and a consistent group icon, I was able to help Jon achieve the group differentiation he was looking for. With this approach, each section has it's own look at feel - a playful hand-drawn feel for the tots group, a rounded and fun look for the kids, a modern and sleek vibe for the youth, and a modern styling for the adults central group.
Check out the Church by the Bay website to see the group logos in context.
Let me know if I can help you brand your divisions.